Our vision is to be the new revolution in the fitness universe. This campaign is about everything we believe in. It’s about honouring great athleticism. By being part of us you can tap deep into our brand values, soul and explore our purpose. PERFORM BETTERTM is about expressing deep insight into our purpose in the world. We want to evoke qualities of human soulfulness by a vibration of our core values.
“For me, this campaign is about evoking the athlete within each one of us – Daminda Ralalage (2015, Founder of DA NUTRITION)”